Aug 10, 2022 · 4 mins read

The Ultimate Guide to Video Marketing

Mike Leins

Mike Leins

Illustrator & Video Production

The Ultimate Guide to Video Marketing

Utilizing video marketing can be a great way to promote your business. No matter the type of products or services you sell, videos can help get eyes on your business and drive sales. With the right video editing software and marketing strategies, your business could grow quickly with a properly planned video marketing campaign.

In this article, we’ll discuss video editing options, marketing strategies, and types of videos that can pull in viewers and turn them into customers.

Photo by Gabriel Benois on Unsplash

Why You Need to Utilize Video Marketing

Now more than ever, the internet has become a visual place. It’s too easy to scroll past social media posts with no imagery. Video production is a great way to engage the senses of potential customers.

A well-done video can get potential customers excited about what you have to offer. Videos that engage the viewer, show them the product in action, or provide knowledge can help position your brand at the forefront of their minds. Whether they are in a position to make a purchase today or not, they will remember visually appealing videos more than anything else.

What to Know Before Starting a Video Marketing Campaign

Video creation and video editing can be a time-consuming process, but it’s well worth the work. With the right steps, you can avoid common pitfalls right out of the gate. Consider these tips and suggestions before going into video production for your business:

Create a Goal but Be Flexible

Before you begin, think about your end goal. Do you want more visits to your website? More sales of your product? More followers on social media? Knowing these things before you create video content will be very helpful. Also, be willing to tweak these goals as time goes on.

Obtain Video Editing Software

There are many different tools for creating and editing videos. Some are free while others are paid and have many more tools and capabilities. Final Cut Pro and Adobe Premiere Pro are two of the most popular options for video production today.

If you are going to use one of those suggestions, keep in mind that rendering services like Vagon can also be helpful, allowing you to render out your projects quickly and easily using a cloud service.

Set Up a Release Schedule

Consistent content is vital if you want to keep people’s attention with video marketing. Putting out content at random intervals will make it hard for people to keep you and your business at the forefront of their minds. Video producers who put out consistent content on a weekly basis will show their viewers that they are reliable.

Photo by Kenny Eliason on Unsplash

Types of Marketing Videos

There are tons of different kinds of videos you can make for your business. From short-form content to long explainer videos, you can create videos that engage and entertain in a variety of ways. Consider these types of videos for your video production campaign:

Interviews: Interview videos are a great way to pull in viewers and get them to notice your business. You can interview people who work at your company or those who work within your industry. Their insight can be interesting for viewers and make them take notice of your commitment to high-quality video production.

How-To Videos: A how-to video is always a good way to share knowledge with your viewers. These videos provide your audience with information they are looking for and cement your business as a good resource of information.

Case Studies: Case study videos provide an in-depth look at your field of work. These kinds of videos provide die-hard fans of your industry a thorough look at the kind of work you do. The videos may be longer than standard videos, but those who watch could be dedicated fans who want to be in business with your company.

Product Launch Videos: Whenever you debut a new product, a product launch video is essential. These videos can discuss the new features of your product and show customers how it works. Beautiful imagery of the product set to exciting music can get potential customers excited about making a purchase.

Demos: Before people make a purchase or sign up for a service, they like to see what they will be getting. A demo video offers a look at the product in action. Video producers that put out demo videos help the potential customer experience the product before buying it, helping them to decide if it’s right for them.

Upgrade The Way You Market Your Business

Implementing a video marketing campaign can really revolutionize your business. Applying even a few of these video marketing tips can lead you to more social media followers and more customers. With the right software and services like Final Cut Pro, Adobe Premiere Pro, and Vagon, you have all the tools you need to take your marketing efforts to the next level.

Upgrade to a better computer

Trial includes 1 hour Planet usage
and 50GB Storage for 7 days from $0.99.

Join the creative community

Hundreds of creative people are following Vagon Newsletter.

Follow Vagon Newsletter to be the first to know the latest news, tips, recent trends for creatives, and many more.

Your subscription could not be saved. Please try again.
Your subscription has been successful.